The Brief
Jason Schuler, the owner of More Good, started working with me in the winter of 2014/2015. Initially, I reached out to him and suggested that I could help him enhance his brand with photography and design, but Jason, in the thick of trying to finish the industry design of his store, wasn’t considering the importance of it. So I took it upon myself to grab a few of his syrup bottles, teas, and spices, so I could execute a test shoot to illustrate the art direction I had emphasized to him. Within minutes after sending him the message with the photographs, we met at a local cafe, Beacon Pantry. With a hug and a hand-shake, we began our 4+ year work relationship, building the brand of More Good.
What I Do
From brochures to recipe cards to farmer’s market displays to Whole Foods displays, I’ve work in designing and redesigning and refining More Good’s print materials over the last three years.
But beyond the design, my photography for More Good has been my biggest signature of branding the company. For me, it’s all about romanticizing the product. My first styled shot for them was back in August of 2015, where I arranged a variety of spices, using the mortar and pestal and other distressed wood textures. We continue that style later on, but with darker woods, when we photographed the syrups, cocktails, and spices in July of 2017. Over time, this artistic direction has continued to carry over even into their social media, becoming a style guide.
In 2018 and 2019, I continue to develop their photography and design, with many new and exciting projects on the horizon. I’m thrilled to continue, and hope to always continue, being a Creative and Goodmaker at More Good.
Food Photography & Styling
